What is Concept and Advantage of White Friday and Black Friday in E-commerce
Black Friday, the biggest spike of the year, happens in the third week of November in the US, and White Friday is the Middle Eastern equivalent of Black Friday. An annual shopping event takes place in the final days of November. Both are not just one-day meal; the customers are offered sales, discounts, and amazing deals on the products throughout the week or two. The largest e-commerce site in UAE, Souq, introduced White Friday in the year 2014. The CEO and co-founder of the Souq, Ronaldo Mouchawar, got inspired by the US's black Friday sale phenomenon. After witnessing Americans going crazy on the deals and discounts, he wanted to try the wild sale event in his region through his e-commerce company. In the US tradition, the Black Friday sales associate with Thanksgiving Day, and discounts and deals on the products typically run throughout the weekend. That could not be the same in the Middle East. Black is the color associated with something tragic and a sad event in UAE, and F