Online Grocery Retailing in Germany
Online grocery retailing has grown by more than 20% this year in Germany. Due to the Corona (COVID-19) crisis, online shopping was favored by many people around the world. As everyone prefers social distancing, the demand for online supermarkets has increased. There is rapid growth in the online market as well. Earlier, online food sales were less than 1% of the total German food sales. Large and small online supermarkets have now grown by an average of 22% per year between the years 2014 and 2020. Online grocery retailing has now topped among grocers as more customers surf the web to buy fresh foods and packaged products. Retailers deliver groceries using smart, customer-friendly strategies. Also, now there are lots on offer when you shop grocery online, and this has raised the number of shoppers to continue their online shopping spree. E-commerce is seen as a significant change in the way the business goes. A lot of retailers have tried to enter the charm of online grocery. As every