WHERE DO EUROPEANS SHOP ONLINE?
Europe is one of the biggest e-commerce markets in the world. Some of the major online retailer companies in Europe are Ikea, Zalando, and Otto. Due to the pandemic, Europeans have started to prefer online shopping more than ever. It is estimated that one-third of Europeans spend money on virtual shopping. Noticeably, there is an increase in online essentials shopping by 32%. Buying books and buying fitness equipment have increased by 32% and 13%, respectively. 37% of Europeans started online banking. Also, 28% of people have started to get their medicines online. 7% of the population is learning how to play musical instruments, while 14% followed online guidelines to cut their hair. Some of these new online shopping habits have emerged due to the coronavirus pandemic. In Europe, Germany is one of the most popular e-commerce markets. As per the statistical report, Germans aged between 16 and 74 are the major part of online shopping. German stationery retailers are using online marketpl