What are the Most Successful Specialized Online Shops in Germany?
With Germany boasting of close to 84 million people, it is considered to be Europe’s largest economy with the second-lowest employment rate. Germany has always been a promising market for fashion brands looking to seek expansion. Most international brands have failed to step foot into the German market. In the late 2010s, many companies like Ganni opened close to three stores to prosper in the foreign markets, including that of the U.S. and the U.K., but only the ones in the U.K. and the U.S. have succeeded. Ganni followed the same footsteps, and then many companies withdrew from the German market, and everything fell in place in 2015 when the online craze caught up. Brands must also consider expanding themselves outside different cities. There is such a big difference when it is compared to France because 20% of the population lives in the Paris metropolitan area- the fashion capital of the world. Germans have always been pretty eager online shoppers, with close to 70% of the men con