ONLINE SHOPPING WEBSITES FOR CLOTHES IN GERMANY

With Germany boasting of close to 84 million people, it is considered to be Europe’s largest economy with the second-lowest employment rate. Germany has always been a promising market for fashion brands looking to seek expansion. Most international brands have failed to step foot into the German market.

In the mid-2010s, many companies like Ganni opened close to three stores to prosper in the foreign markets, including that of the US and UK, but only the ones in the UK and US have succeeded. Ganni followed the same footsteps like that of GAP and found its doors closed, and since then, many companies withdrew from the German market, but everything fell in place in 2015 when the online craze caught up.

The only company to succeed in the German market is Forever 21, which was opened in 2013 and found a quick way to expand the store count across the country. However, it has had a relatively small presence in Germany compared to the 161 stores in Greece, 252 and 289 in Poland and Italy, respectively.

 

You may wonder why the German market is difficult for the International game. It is because Germans are more favorable to the domestic brands, and no nation is as interested in its local brands like Germans. Looking at the stats- among the most favored brands in Germany, there are only Adidas Originals, Adidas, MCM, Dorothee Schumacher, and Puma on the list. Looking at the pattern, we can assume that Germans love being sporty.

“Casual has always played a key factor, and it works very well in the German market.” Says Dr. Ulla Ertelt from the German Market Research in HML Modelmarketing. This is not because success giants like Adidas or Nike, but the range of expansion they have considering Denim wear, Casual wear such as Tommy Hilfiger or Stone Island.

Fashion is never gendered biased when it comes to Germans, as there is a ratio when it comes to women. In Germany, women wear pants. The pants/skirt sales ratio is 75-80 percent versus 20-25 percent, which is much higher than many countries put together.

One more factor is, Germans are more price sensitive. Despite the most profitable European country with the GDP capita ( 39,500 Euros), the annual spending on clothes for a person is less than that of the neighboring countries. If you look at the stats, Germans spend 700 Euros annually compared to 843 Euros in Italy and 1,133 Euros in the UK.

 The German market also prices sensitive, thanks to its valued citizens. Based on the study conducted by HML Marketing, only 40% of the German men and women spend an average of 290 Euros on just fashion.

For many decades now, H&M has been the real deal in Germany. Many say that smaller companies tied up with H&M to gain some profits from Germany.

 

Brands must also consider expanding themselves outside different cities. There is such a big difference when it is compared to France because 20% of the population lives in the Paris metropolitan area- the fashion capital in the world.

Germans have always been pretty eager online shoppers, with close to 70% of the men consider themselves safer in buying clothes online- the fourth-highest compared to the UK, Denmark, and the Netherlands.

 

When it comes to e-commerce, Germans have always had the idea of expecting more. They are so used to the olden day’s tradition of the mail order, so they are much more used to that when it comes to fashion shopping as well. Germans always abide by the rules, and they take the written warning a little too seriously. Germany is comparatively variant from other eCommerce markets in Europe when it comes to online payment. Many German consumers still prefer and always stick to the standard mode of payment, compared to paying it before the delivery.

 

Ecommerce websites have been giving some severe challenges to the stores and Fashion brand factory outlets. Right from exceptional customer service and no cost delivery, some websites bring out the comfort and give you the best shopping experience and the luxury of your home.

 

According to the stats from eCommerce news taken in 2019, here are the top 10 Online shopping websites in Germany at present.

Amazon.de

Otto.de

Zalando.de

MediaMarkt

Notebookbillinger

Lidl.de

Bonprix.de

Cyberport

Saturn

Alternate

 

Some other alternative websites in different cities are:

 

BERLIN

Darklands 

Orimono 

Oukan 

SOTO Berlin 

Temporary Showroom 

Voo Store 

 

MUNICH

Hide-M 

POOL 

Stierblut