Top E-commerce and Shopping Websites in Germany

E-commerce is the business trend these days. In Germany, people make use of the Internet to a great extent, and e-Commerce websites have evolved over the years. E-Commerce business has been flourishing in the country, and around 90% of the German population utilizes online transactions. Mobile e-Commerce, especially, seems to experience very rapid growth. 

Without further ado, let's dive right into some of the top e-Commerce and shopping websites in Germany.

Amazon Germany

Currently, Amazon is one of the largest e-commerce retailers, and most of us know that for a fact. This influential American brand surpassed Wal-Mart in 2015. People shop for all kinds of goods like books, clothes, shoes, digital devices, bags, food items, and a host of other things on Amazon. You just have to name it!

Amazon has gained popularity in Germany, and the fact that this e-tailer was started in a garage is mind-blowing.

The Amazon Germany site is popularly known as Amazon.de.

eBay Germany

eBay is yet another popular American brand that has become dominant in many countries, including Germany. eBay is famous for its auction platforms, consumer-to-consumer, and business-to-consumer sales. This brand stands next to Amazon. 

The eBay.de website (eBay Germany) is famous among Germans. Just like Amazon, eBay.de sells anything and everything.

Consumers can browse this website for used and new goods. 

The estimated monthly traffic on Amazon and eBay amount to several million visits.

We have seen two international brands that have picked up very well in Germany. Let us now discuss some local online shopping websites in Germany.

Idealo

Idealo is one of the best "comprehensive comparisons" and e-commerce websites in Germany. Idealo was started in 2000, and it allows users to compare prices, choose the best-value goods, and also purchase them through its platform. 

What more do we need?

Idealo excels in selling sports and outdoor items, house and garden appliances, food and drinks, pharmaceuticals, and other stuff. You can also buy 'babies and kids' things on Idealo.

MediaMarkt

MediaMarkt was started in 1979 as a brick and mortar store. Its specialty is consumer electronics items. The company's growth rate has been so high that it has expanded its business in more than 12 countries. And, when it went online, it became even more successful. 

MediaMarkt is the second biggest consumer electronics e-Commerce site in the world, the first being the American brand, Best Buy. The MediaMarktSaturn Retail Group currently owns MediaMarkt.

Lidl

Lidl can be called a "German success story." It is a discount supermarket chain that offers groceries and other products. Launched in 1930, Lidl has grown to become a household name across many European countries.

Lidl was voted the "Dealer of the Year" for 10 times in a row. Whether it is the price-performance ratio, product quality, or the product range, Lidl is one of the best.

Zalando

Zalando is a German e-Commerce company whose most successful business is fashion. 

Zalando specializes in selling almost all things related to fashion, like beauty products, shoes, accessories, and also items that come under the sports category. On Zalando, you can buy fashion goods from both international as well as small niche brands. 

Launched in 2008, Zalando has grown to become a fashion megabrand in many European countries. This brand encourages fashion that is produced and sold in a responsible way.

Thomann

Yet another brand name that joins the e-Commerce business list is Thomann. It specializes in selling products that belong to another interesting and exciting industry…

Have you guessed what it is?

Well, it's music!

Thomann's products include musical instruments and studio items like lighting and pro-audio equipment. In short, you can say that Thomann specializes in selling anything involved in playing or producing music. It was founded in Treppendorf, Bavaria, as a family business and still is family-owned. 

We have discussed 7 top e-Commerce and shopping websites in Germany. We have also seen what each of these sites sells and in what way they are outstanding.