What are the Most Successful Specialized Online Shops in Germany?

With Germany boasting of close to 84 million people, it is considered to be Europe’s largest economy with the second-lowest employment rate. Germany has always been a promising market for fashion brands looking to seek expansion. Most international brands have failed to step foot into the German market.

In the late 2010s, many companies like Ganni opened close to three stores to prosper in the foreign markets, including that of the U.S. and the U.K., but only the ones in the U.K. and the U.S. have succeeded. Ganni followed the same footsteps, and then many companies withdrew from the German market, and everything fell in place in 2015 when the online craze caught up. 

Brands must also consider expanding themselves outside different cities. There is such a big difference when it is compared to France because 20% of the population lives in the Paris metropolitan area- the fashion capital of the world. Germans have always been pretty eager online shoppers, with close to 70% of the men consider themselves safer in buying clothes online- the fourth-highest compared to the UK, Denmark, and the Netherlands.

Germany is rather a larger European country with a much more solvable market for online shopping. It is dominated by the E-commerce companies, and Germany still has some room left for the competitors as it is a hub for both the established stores and more e-commerce players. The German internet and e-commerce can be compared side by side to the United States even though it has a paltry 79 million users. With the U.S. digital population and the wealth of the German country, it will make it one of the world’s sophisticated market. 

When it comes to e-commerce, Germans have always had the idea of expecting more. They are so used to the olden day’s tradition of the mail order, so they are much more used to that when it comes to fashion shopping as well. Germans always abide by the rules, and they take the written warning a little too seriously. The Germans tend to use the legal information provided on the website and use it against the online merchants when there is a violation in the consumer law or any other forms of legalization. Germany is comparatively variant from other eCommerce markets in Europe when it comes to online payment. Many German consumers still prefer and always stick to the standard mode of payment, compared to paying it upfront. Other European countries do not have the problem of paying it beforehand before the delivery of the product.

Some of the most successful specialized online shops in Germany are:

OBI

It is a specialized online store mainly focusing on home improvement supplies.

 

TCHIBO

It is a coffee product company, and they have a chain of retailers that feature shops from non-coffee products that also have clothing, household items, electrical appliances, and other electronics.

 

SATURN

It is a German electronic store that sells household appliances, media, and also home entertainment.

 

ZALANDO

It is a German E-commerce company that is primarily based on selling fashion, shoes, other branded attire, and also includes sportswear.

 

THOMANN

This particular company is mainly specialized in selling musical instruments, studio lights, props, and other audio types of equipment from multiple brands. It is a huge website in European countries.

 

LIDL

LIDL is considered to be an online supermarket, providing groceries, and various other household products. LIDL operates with more than a thousand stores in almost every European country.

 

MEDIAMARKT

It is a multinational chain of stores, primarily focusing on consumer electronics. With the online platform, it transferred to multiple countries all over Europe and is set to become the world’s second-largest chain for consumer electronics after BestBuy.

 

OTTO

Otto is an e-commerce website focusing on having sales with the furniture items, along with home appliances like fashion, sports materials, and electronics. The company is established in more than 20 countries all over Asia, America, and Europe.

 

eBay Germany

eBay is an auction-based platform, primarily formed in 1995 in the United States. Germany has seen the rise of eBay in more than 20 countries, including Germany. It has all the products ranging from cars, electronics, home needs, and fashion.

 

AMAZON GERMANY

Amazon is the big shot of them all. Amazon has seen tremendous rice since its inception in the 90s. You can literally find all the products from A to Z. Amazon is the global leader in the E-commerce world.