WHERE DO EUROPEANS SHOP ONLINE?

-

Europe is one of the biggest e-commerce markets in the world. Some of the major online retailer companies in Europe are Ikea, Zalando, and Otto. Due to the pandemic, Europeans have started to prefer online shopping more than ever. It is estimated that one-third of Europeans spend money on virtual shopping. Noticeably, there is an increase in online essentials shopping by 32%. Buying books and buying fitness equipment have increased by 32% and 13%, respectively. 37% of Europeans started online banking. Also, 28% of people have started to get their medicines online. 7% of the population is learning how to play musical instruments, while 14% followed online guidelines to cut their hair. Some of these new online shopping habits have emerged due to the coronavirus pandemic.

In Europe, Germany is one of the most popular e-commerce markets. As per the statistical report, Germans aged between 16 and 74 are the major part of online shopping. German stationery retailers are using online marketplaces like eBay or Amazon for the improvement of sales.

On average, Europeans order goods/services from national sellers. Peoples from Poland, Romania, Turkey, Hungary, and Sweden make online orders from domestic sellers. Peoples in Malta, Cyprus, Luxembourg, Iceland, and Montenegro are shopping online cross-borders. Only 26% of European online shoppers ordered goods/services from outside of their country, i.e., from non-European countries. Overall, most of the online shopping in Europe is offered from national sellers and sellers from on-EU countries.

The top 10 online retailers are from France, Germany, Spain, Italy, Luxemburg, Switzerland, and the USA.

The online retailers that are doing 100% online sales are Amazon (USA), YOOX NET A PORTER group limited (Italy), Zalando (Germany), Shop direct (UK), ASOS (UK), and Ocado Ltd (UK).

In online, fashion and footwear sectors are always highly preferred. Still, the food sector is less preferred by Europeans. As per the data analysis, online purchases in the food and grocery sector show a stable growth of 4.2%. 

In Europe, online shopping differs depending on the country. Britons (33%) prefer to spend more on online shopping for groceries when compared to their neighboring countries. Netherlands (16%), France (15%), and Belgium (13%) are spending less on groceries. Greek online shoppers prefer to book long-distance travel on the Internet. Countries such as Finland (31%), Sweden (22%), and Norway (22%) are engaged in online gambling. 

Countries like the UK, France, Spain, Ireland, and Italy mostly prefer cards for payment, whereas the Czech Republic, Germany, Netherlands, and Poland prefer online booking. A few of the countries in Europe prefer e-wallets, banking apps, and QR code scanning as the payment method. It is very clear that they are open to trying all payment methods for online shopping. Norwegians, Greeks, and Finns are showing hesitation to use the current technology.

Most of the Europeans do not shop across borders. The main reason for it is security concerns. According to the survey, 40% of online shoppers in Finland and Poland do not purchase from abroad as their country's commerce sites meet their requirements. They prefer clothing, accessories, footwear, books, DVDs, and video games if they are purchasing across borders.

The top 10 online stores and their turnover in Europe are given here for your reference.

  • Amazon (27.89 billion)
  • Otto (12.06 billion)
  • John Lewis (7.46 billion)
  • Apple (5.63 billion)
  • Zalando (5.39 billion)
  • Tesco (4.41 billion)
  • E.Leclerc (3 billion)
  • Metro Group (2.92 billion)
  • Shop Direct (2.65 billion)
  • Marks & Spencer (2.5 billion) 

Comments

Post a Comment

Popular posts from this blog

Where Can I Drop off my UPS Parcel?

-
 You can drop off your UPS parcel at a place called the UPS Access Point. The UPS Access Point is a retail outlet like a grocery store or a petrol station that is convenient and serves as the most efficient way to deliver and retrieve a UPS parcel.   With over 43,000 locations all around the country, the UPS Drop Box is definitely somewhere near you. You can afford to drop off the shipment 24 hours a day. You can pick it up later at your own convenience of the after-hours to meet your own busy schedule.   With the help of UPS, you can: Ø Ship to local and international locations. Ø Have all shipping supplies at the nearest UPS DropBox or Access Point.   The requirement to send a UPS parcel are: Ø The value of the package can be a maximum of $500. Ø The size of the UPS parcel can be a maximum of 16" x13" x3".   With the special UPS label, you can drop off the UPS parcel at any designated UPS Access Point location. Based on the timing you drop off the package, it will be s
Read more

TOP 10 ONLINE STORES IN GERMANY

-
Being the second most populous European country, Germany is the world's best place for the e-Commerce markets. Seventy-nine million of the German population makes up to 90%, use smartphones, and have internet access. Continue reading to find the top 10 online stores in Germany and what they are up to.     1. Amazon The largest American e-Commerce company started in 1994, has rooted the Germany markets. It began as an online bookstore and now sells a variety of products covering almost everything, including electronics, fashion, home needs, and many more. In 1988, Germany ordered its first Amazon product, and from then, the journey started. Amazon in Germany never ceases to attract the users and has a rising number of online visitors every year. It also allows third-party dealers to sell their products on the Amazon platform by collecting a standard fee from them and promotes the sales of those dealers.  2. Otto This German brand started in 1949 as a mail service company and is stri
Read more

WHO ARE THE BEST DROP SHIPPING SUPPLIERS FOR SELLING ON EBAY UK?

-
Dropshipping is an excellent business in the UK that allows you to partner with a supplier to display their products in your store (sell your supplier goods). You can also sell products in your online store shipped from a wholesale supplier. This deal makes you pay only for the products that you sell. As we see that the US market is becoming more competitive today, the UK dropshipping is no longer weaker among the drop shippers globally. If you ask for the best drop shippers for selling on eBay in the UK, continue reading the article for valuable details.   Oberlo: Oberlo has expertise in dropshipping. It helps you find out the products that can be directly shipped into your Shopify store. Oberlo has a vast network of dropshipping suppliers who can hold your inventory, package, and ship your products. Using Oberlo, you can get online products directly from retailers. You can also import the products from the suppliers to your Shopify store.    Inventory Source: Inventory Source allows
Read more