Is shopping online popular in Germany?

Twenty-four hours open shops with zero aggressive salespeople and no wait in long lines and, most importantly, no parking hassles, wondering what! Online shopping! The most convenient way of shopping all the time. Who doesn't love to lie back on a cozy bean bag and check out on numerous products with extra added advantages like discounts on products, user's review, easy return policies, free deliveries, so much more just under your thumb! Much needed, isn't it?!

Germany, being the highest e-commerce penetration after Russia, with Sixty percent of consumers purchasing and selling goods via online marketplaces in 2019. The online sites in Europe make it world-class in every way, and so appealing from a shopper's wise is that it has markets to appeal to all tastes and, most importantly, budgets. 

Food, beverages, and groceries are surprisingly cheap in Germany as compared to Southeast Asia. Everyday products like vegetables, bread, cheese, meat are way less expensive.

From wheat beer to white wine, the beverages are way cheaper than any soft drinks. People in Germany mostly prefer buying it at a more reasonable price online. The online food and beverage stores let its customer discover products, list the availability of ready-to-cook dishes, allow the customer to browse through the menu, and even customize drinks according to their preferences. It also enables contactless payment using NFC or net transfers.

Germany is one of the best places for a shopping spree from a Designer brand, boutique stores, vintage shops, and much more at an affordable price. The relaxing part is that most of the in-store shops carry their online shopping platform for their customer's convenience. Germany's very own companies like Zalando and Otto turned into the second-largest e-commerce company in Germany with a revenue of 1500 million US Dollars. Most shopping sites concentrate on luxury brands and sell premium clothing dresses, blouses, T-shirts, tops, skirts, pants and shorts, footwear, underwear, sportswear, and various accessories. 

Technology can be a boon or bane, but we can never be a noob when so much is available. A German chain of electronics stores sells products like household appliances, media, home entertainment, latest tech gadgets, and many more at a low price. Like Saturn, the online electronic store in Germany, most online electronic stores expanded to multiple European countries through its online platforms. The reason behind the huge success is the easy return policies of the online site with some added advantages like free installations.

These are the three things people live in Germany often purchase online. And, so Online shopping is definitely very popular in the country.