Online Grocery Retailing in Germany

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 Online grocery retailing has grown by more than 20% this year in Germany. Due to the Corona (COVID-19) crisis, online shopping was favored by many people around the world. As everyone prefers social distancing, the demand for online supermarkets has increased. There is rapid growth in the online market as well. Earlier, online food sales were less than 1% of the total German food sales. Large and small online supermarkets have now grown by an average of 22% per year between the years 2014 and 2020.


Online grocery retailing has now topped among grocers as more customers surf the web to buy fresh foods and packaged products. Retailers deliver groceries using smart, customer-friendly strategies. Also, now there are lots on offer when you shop grocery online, and this has raised the number of shoppers to continue their online shopping spree. E-commerce is seen as a significant change in the way the business goes. A lot of retailers have tried to enter the charm of online grocery. As everyone has access to the Internet, online grocery sales also have grown slower than the overall e-commerce market.


But, most of the customers in Western countries continue to shop groceries physically. In countries like Germany, the online market is growing quickly. In a study about the state of the online food retail industry, a new industry with high growth is found. The research mainly concentrated on Germany's online food market. 


Demand for Online Groceries:

It is seen that especially working mothers and young people shop online for their groceries. 

Due to the corona crisis from March 2020, there is an increase in demand for online supermarket services in Germany. General German consumers have suddenly opted for online supermarkets, and therefore there is an increase in demand. According to the experts, the current situation will lead shoppers to make an online purchase for fresh food permanently.


Largest Online Groceries in Germany:

Some of the best online groceries in Germany are amazonfresh.de (Amazon), rewe.de (REWE), bringmeister.de (Edeka), allyouneedfresh.de, mytime.de, food.de, real.de/lebensmitteshop (Metro), getnow.de (Getnow New), Picnic.de (Picnic), and frisches.de. There are several other smaller providers too along with the large online supermarkets. Other online supermarkets like Veganz and Foodz offer vegetarian products. Gourmetfleish.de sends high-quality butcher cuts through parcel service. It is safe and secure to do online shopping for groceries, as all rules are followed in the same manner as in the case of physical stores.

 

Location: Germany

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